Public Administration

1. Educational Objectives
The Master Program in Business Administration aims to provide solid economics and management analytical training for students; and enable them to be talents with a thorough and professional knowledge in one of the following fields: Enterprise Strategic Management; Marketing Management; Human Resource Management; Operation & Logistics Management; Accounting & Finance Management; Tourism Management; etc. By the training, the students can be competent for the practical work of management, education and research in enterprise & business organizations, government departments, and education & research institutions.
2．Period of Schooling
Two and a half years.
3．Research Fields and Tutors
1) Marketing Management
2) Human Resources Management
3) Enterprise Strategic Management
4) Logistics Management
5) Tourism Planning & Development
6) Tourism Corporate Management
7) Accounting
8) Financial Management
4．Curriculum and Credit Requirements
1) Curriculum (Please refer to the following table)
2) Credit Requirements: at least 52 credits
3) In order to elevate academic research capacity, the graduate students are required to give lectures in 3 seminars or 4 class discussions as well as a publicly-issued paper in journals home and abroad during academic years.
Category
Course Number
Course Name
Period
Credit
Term
Remarks
Academic Degree Courses Political Theoretical Course 
001000701
Theory and Practice of Scientific Socialism
30
2
1
 
001000702
Natural Dialectics
45
3
2
First Foreign Language 
001000704
Public English
100
3
1, 2
 
041000701
Professional English
40
2
4
Basic and Specialized  Course 
041000706
Operation research
40
4
1
 
041000704
Principle of management
40
4
1
041000705
economics
40
4
2
Required Courses Literature Reading Seminar 
041103901
Corporate Operation Management
40
4
2
Required
041103902
Corporate Finance Management
40
4
3
041103903
Enterprise Strategic Management
40
4
3
Elective 4 courses
041103904
Human Resources Management
40
4
3
041103905
Organization Theory & Design
40
4
4
041103906
Marketing Management
40
4
4
041103907
Brand & Marketing Channel
40
4
3
041103908
Global Supply Chain Management
40
4
3
041103909
Design & Planning of Logistics System
40
4
4
041103910
Tourism Theory & Industry Development
40
4
3
Elective 4 courses
041103911
Consume Behavior of Tourism
40
4
3
041103912
Tourism Resources & Evaluation
40
4
4
041103913
Tourism Planning  & Masterminding
40
4
4
041103903
Strategic Management of Tourism Corporation
40
4
4
041103914
Production & Operational Management of Tourism Corporation
40
4
4
041103915
Accounting Theory
40
4
3
Elective 4 courses
041103916
Accounting/Finance Empirical Analysis
40
4
3
041103917
Financial Statement Analysis
40
4
4
041103918
Management Accounting
Theory
40
4
4
041103919
Theory of Advanced Financial Management
40
4
4
Academic Seminar 
 
To take part in seminars or sponsor discussions, and to submit reports
 
2
 
compulsory for all the fields
Additive Courses Main Undergraduate Course   Selecting Two or Three Core Undergraduate Courses with the Tutor's greement, according to the Students' Specific Situation (Not Count in the Total Credits)
 
5．Scientific Research and Degree Dissertation
5.1. Proposal
1) Theme
The theme of dissertation must be relevant with frontiers or cross-sectional fields concerning national economy in major research
2) Prerequisites
Candidates are required to obtain the required credits and submit at least 4000 words literature reading report
3) Requirements
Candidates must submit a proposal concerning dissertation within the second semester of the second year after enrollment, including literature review, the meaning of the dissertation, research aim, difficulties and features, would-be innovations, etc. and at least 30 references, of which at least 10 references of foreign researchers.
4) Check and Approval
Public presentation must be held to check the proposal by major tutor board (at least 3 including at least 1 professor) The writing of dissertation can be prepared after the pass of the check
5.2. In-progress Report
In the course of writing, candidates should submit reports concerning dissertation so as to ensure the dissertation may proceed as schedule. If the spread is large, advice will be given.
5.3. Oral defense of the dissertation
1) Qualifications
After dissertation has been firstly checked by the tutor after accomplishment and a paper has been published in core journals, a pre-oral defense can be applied for.
2) Pre-oral defense
This defense is held before correspondence and conducted by the major tutor board. If the check is successful, the student could hand the dissertation to correspondence after necessary revision following suggestions of the board, and if failed, a modification or a rewriting is required.
3) Correspondence and Oral Defense
Dissertation should be checked by 5 experts in specialty in the form of correspondence(both student and tutor's names are concealed for at least 2 experts) Oral defense can be held with all experts' agreements after the dissertation has been modified following the suggestions of experts. If the oral defense fails, the dissertation should be dealt with according to regulations made by Graduate Department of the University.