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Teaching Medium: English
Degree Awarded: Bachelor's Degree
Entry Requirements: High School Graduate
Duration: 4 Years
Starting Date: Sep 01, 2024
Application Deadline: Jun 30, 2024
Tuition Fee:
CNY 49,750 per year
Application Fee:
150 USD (Non-Refundable)
Schools: Other

Why choose study this program?

As fitting a variety of different business professionals, marketing professionals a great gap in employment

As one major field of IUPs, which is one of the best international undergraduate programs ( the field of international trade is No.1 in China) , the course of economics is outstanding in China.

Main Courses and credits

Each student must complete 54 credits of courses including 36 compulsory, 18 elective and 8 for a practicum requirement.

More majors will be offered as enrollment expands such as Accounting and East Asian Studies (jointly offered with Nagoya University and Soongsil University)

Compulsory Courses

Credits Elective Courses Credits
Principles of Management 3 Strategic Management 2
Principles of Marketing 3 Cross-cultural Management 2
Introduction to Financial Accounting 3 Operation Management 2
Corporate Finance 3 Human Resources Management 2
Organizational Behavior 3 Intermediate Microeconomics 3
Business Research 3 Managerial Accounting 2
Consumer Behavior 2 Financial Statement Analysis 2
Global Marketing 2 Investment Analysis 2
Service Marketing 2 Leadership 2
Marketing Channels 2 Chinese Business Law 2
Business to Business Marketing 2 International Business Environment 2
Advertising and Promotion 2 International Trade Practice 3
Data Model and Decision Making 2 International Finance 2
International Corporate Finance 2    
Transnational Management 2    

Internship and Career Development

UIBE has special apartment to help international student find internship and employ chances in good companies and organizations.

Marketing graduates can engage in market research, marketing planning, advertising planning, market development, marketing management, marketing services and teaching and research, etc.


In the fourth year of their study, students must complete a thesis related to their major to meet the graduation requirements. The length of the thesis should be around 8000 words. The thesis is a milestone assessment on the intended level of achievement both in the major and the general learning outcomes by the students. Specifically, students, must demonstrate the ability to apply their learning to complex, unscripted problems in the context of their advanced studies, the mastery of the skills required for their disciplines as well as essential learning outcomes including the breadth and the depth of their knowledge, critical and creative thinking, problem solving, the ability to integrate knowledge and skills and present their work in an appropriate manner.

Diploma Awarded

Bachelor of Administration

1.Applicants will need a secondary school or high school certificate. Education should normally consist of a minimum of 12 years of study.

2.Applicants will need to present transcripts from your graduation diploma or certificate, and any graduation exam results (Academic Transcripts).

3.Applicants should have one of the following documents to prove their English proficiency: TOEFL IBT (internet based) test result of at least 86 points - TOEFL computer based) test result of at least 213 points - TOEFL (paper based) test result of at least 550 points - IELTS test result of at least 6.0. Applicants who have studied for at least two years at, or received a degree from an English speaking college or university need to provide us an official letter about the applicant’s English proficiency.

4.Applicants under 18 years old should provide notarial letters.
1.Photocopy of valid passport
With photo, passport number &expiration date and name included.

2.Passport-sized photo
A passport-sized photo taken recently of the applicant.

3.Graduation certificate of high school
Graduation certificate should be in Chinese or English.If not, it should be translated into Chinese or English and be notarized.

4.Academic transcript of high school

5.Letter of guardian’s guarantee For applicant under 18 years of age
Letter of guarantee The guardian should write out his/her name, nationality, occupation and address (if an organization acts as the guardian, reference to the organization should be made clear).

6.A copy of TOEFL/IELTS or certification from the institution awarding your most recent degree to confirm the language of instruction is English