International Business

Course Description

The course of International Business (IB) is the basic and compulsory course of

the full-time bachelor degree study of the International business. IB chooses the

textbook which is written and published by the foreign expert and company. The

entire lecture will be performed by the English.

The main research target is the business of countries. They are including the

transnational economic and business actives.

This course presents a thorough view of international trade and international

direct investment, with an emphasis both on the timeless nature of cross-border

management issues and the emerging management issues.

Examination Objectives

The primary objectives of this course are to help students understand how firms

become and remain international in scope, and how firms deal with an increasingly

competitive global environment. In order for students to grasp the relevant theories,

concepts and issues, real cases will always be used.

Course Content

1) Introduction and Overview - globalization of markets and production

2) Country Differences

3) The Global Trade and Investment Environment

4) The Global Monetary System

5) The Strategy and Structure of International Business

6) International Business Operation

Course Literature

1) Charles W. L. Hill, International Business (Asian edition), McGraw Hill

Education 2013

2) International Management: Text and Cases (5th edition), Paul W. Beamish,

Allen J. Morrison, andrew C. Inkpen, Philip M. Resenzweig

3) C. Bartlett, S. Ghoshal and P. Beamish, Transnational Management, Text, Cases

and Readings in cross-Border Management (5th), McGraw Hill,2006

Examination Methods

1) Assignments 10%

2) Attendance and classroom Participating 10%

3) Group report & Group work 20%

4) Final Examination ( Close-book test or Paper）60%