Email: service@sicas.cnSkype: SICAS-ChinaTel./Whatsapp: +86-15318861816русский
Teaching Medium: English
Degree Awarded: Bachelor's Degree
Entry Requirements: Any education background is acceptable
Duration: 4 Years
Starting Date: Mar.2019
Application Deadline: Apr 12, 2019
Tuition Fee:
CNY 24,000 per year
Application Fee:
150 USD (Non-Refundable)
Schools: Other

Program Name: Marketing, Taught in English, 4 years

Degree awarded: Bachelor of Management     

The Marketing program provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.
Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behavior, and marketing research methods.
In addition, the program's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.

Education Objectives:
The program aims to produce critical, reflective practitioners as it emphases the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.

Basic Skills:
Basic skills mainly include the ability of market research and prediction, marketing planning, goods promoting, and business negotiation. Being able to carry out market research independently, organize and participate in product marketing, advertising marketing, and brand marketing effectively. Being skillful in personnel marketing by adopting negotiation strategies and techniques; And being capable of effective management of middlemen, marketing staff and customers.

Employment Prospect:
Graduates of marketing enjoy broad prospect in career development. They can work on market research, marketing planning, advertising planning, market development, marketing management, marketing service, teaching and academic research. They can also engage in marketing management, customer resource management, network marketing management, marketing diagnosis, and market research and consultation in enterprises of commerce, foreign trade, finance, insurance, security, tourism and real estate. Marketing is an applied major in economy-related majors. In the present global economy, independent enterprises and companies are in need of talents graduated from this major to survive in the fierce market competition. Marketing personnel are indispensable to each enterprise, especially large scale enterprises. However, they fall short of demand due to the small number of graduates.

Job Prospects:
A key aim of this program is to combine academic knowledge with transferable skills in order to enhance employability.
Business graduates are highly valued by employers across the world. You will have a choice of careers open to you, including accountancy and taxation, management, consulting, finance, marketing and human resources.

This course provides the option to take a paid year internship & working in industry. Placement Internship students earn a allowance, typically over $2,000-6,000 per annum, and many are offered a permanent job ,typically over  $3,000-70,000 with their host company when they graduate.

Introduction to Core Curriculums:

Marketing is a basic course for the major marketing. It is an applied science based on economic science, behavior science, management science and modern science and technology. This course enables undergraduates to grasp the basic theories, techniques and methods of marketing systematically and comprehensively, gives them insights into the importance of enterprise marketing in a global economy. In addition, this course offers access to basic procedures and methods to analyze marketing environment, research purchasing behavior, make marketing strategies, organize and control marketing activities cultivate and improve their practical ability to solve problems involving marketing management, so that graduates can satisfy the requirements of relative positions.

Economics is a basic course of marketing. It mainly involves basic economic theories and economic common sense including Micro Economics and macro Economics. This course enables students to grasp general principles and methods of economy and management activities in a market economy and understand economic phenomenon and problems correctly. Combining lecturing and class discussion, this course attaches great importance to practice and application of methods to achieve the teaching objectives.

Management is a basic course of this major. It mainly involves management functions and organizations, leadership and inspiration and performance assessment. This course lays a foundation for students’further development by grasping basic theory function, principles, methods and techniques of management in commercial activities. This class combines explanation and case study, theory and practice and methods and application.

Public Relations
Public Relations is a compulsory course of marketing. It mainly introduces basic theories and operational techniques of public relations in economic activities. It contains concepts, formation and development, functions, subject, methods and procedures, activities and etiquettes of public relations. Taking this course, students will learn about conditions of organizations and the public, methods to develop a positive image of organizations, techniques to communicate with the public, basic theories of modern public relations and the application in community management.

Principles and Techniques of Marketing
Principles and Techniques of Marketing is a core course of marketing. This course has devised basic quality training, specialized skill training and comprehensive ability training based on the requirements of marketing personnel and practical operation of marketing. Basic quality training means to raise student’s awareness of marketing; specialized skill training focuses on necessary skills required in the marketing career; Comprehensive ability training absorbs in shop simulation-discussion-explanation-practice and adopts teaching methods such as group discussion, case study, live demonstration, r front marketing, marketing service and management. This course follows the teaching mode of ole play and practical marketing. The combination of case study and practice sets a solid foundation for students’ sustainable development.

Consumer Psychology
Consumer Psychology is a key course of marketing. This course gives students insights into consumer and marketing personnel psychology so that they can take into account the psychological characteristics of target customers and promote scientific and reasonable marketing strategies. Explanation and case study are mainly applied in this course. Students are expected to grasp the basic concepts, theories and methods of consumer psychology, understand the factors of consumption motives and behaviors.

Marketing Planning
Marketing Planning is the core course of marketing, containing principles and concepts of marketing planning, operation system and creative thinking. It mainly expounds enterprises marketing, market positioning, corporate image, corporate behavior, product promotion, brand extension, and relationship marketing, supplies chain management, risk management, enterprise development, international marketing and other content. Marketing Planning helps students learn methods to develop marketing plans, operate market, and make marketing planning. The practicability and maneuverability will help students meet the market demand and lay a solid foundation to improve the overall quality of marketing. Through enterprise training, students develop product solutions, channel design, promotional programs, pricing and price adjustment programs for enterprises. The practice of this course is to organize the business activities of the company and develop the relevant planning programs.

E-commerce is a required course for marketing major, which provides necessary professional knowledge and skills of modern business and management. Students can have a general understanding of the framework and system of E-commerce system as well as the development and management of E-commerce enterprises. It will help students understand the basic applications of E-commerce, change their structure of knowledge and lay a theoretical foundation for further study of E-commerce interdisciplinary learning.

SICAS Care Team Members will lead the Chinese undergraduate and graduate students majored in Marketing to act as mentors to help international students get settled down in Jinan and improve their proficiency in Chinese language.

Project-based Learning:
Project-based learning using CDIIO concepts is implemented throughout the curriculum. Precisely designed projects help our students to develop real-world problem-solving and communication skills, as well as teamwork spirit.

Star Uni.Staff:

Chu Jinhua, Doctor of Management, professor, is dean of International Business School. He mainly engages in academic research of e-commerce and enterprise informatization and focuses on the basic theories of enterprise e-commerce development. At present, he presides three important provincial programs. He held more than ten provincial programs in the last few years, published more than twenty articles on important journals in China and was granted 3 awards in teaching and academic research.

Sun Long, associate professor of Shandong Jiaotong University, is a doctor who studies network marketing and sports marketing. He has leaded and participated in more than 10 provincial and city level scientific research projects, publishing more than 30 papers in domestic and foreign journals. He has won many other awards such as the third prize of Excellent Educational Achievements of Traffic, the second prize of Shandong Province Education Outstanding Science Achievements for twice times; The first-class reward, the second-class reward and the third-class reward of Outstanding Achievements of Social Science about Marketing in Shandong Institute; two Provincial Excellent Courses of Marketing and Management; the first prize of Provincial Teaching Achievement. Besides, he has participated in the compilation of four professional marketing teaching materials.  

Wang Yan, Ph.D. in Economics of South Korea Pai Chai University, has participated in organization and reception of the Northeast Asia Economic Development Conference, Economic Cooperation in Northeast Asia Conference, China and South Korea Economic Ministers Meeting in 2013 and 2014. In September 2013, he published papers and discussed with the participants in the South Korea and China China Business Society Autumn International Academic Conference hosted by Chonbuk National University. In October 2014, he participated in Asia Industrial Technology Conference, involving in the research on market development of China and South Korea. As the researcher of East Asian Institute and member of The Northeast Asia Economic Association of Korea (NAEAK), he has published three Korean core journals.

Introduction to Teaching and Lab Facilities:

Living Facilities

Simulating Enterprise Room

International Business School is equipped with excellent teaching and living facilities, which include modern teaching buildings, dormitories, canteens, library and sports ground to meet students’ needs for living and learning. In addition, targeting development of the major marketing, the School has a enterprise simulating room with computers, servers and worktables to provide a perfect environment for students to design and carry out their practical training and achieve the goal of training. Marketing software of sand table will be introduced into this School, in which, students can play the role of general sales manager, who needs to make decisions and judgments according to basic theories of marketing. Through software simulation, we can develop students’ ability to analyze and solve practical problems of marketing. 

Duration: 4 years.

Application Deadline for Spring Semester Admission: March 15th each year

Fee Structure:

*Accommodation fee may be subject to change if availability of the selected room type changes.
*The US dollars are for reference only,and the tuition fee should be on the basis of the actual exchange rate.


Program commences only if 15 students are enrolled ; otherwise you can study Chinese Language/ Pre- University Program/ other bachelor programs.

Find out more about this program:


SICAS(Study in China Admission System)
Tel./Whatsapp: +86-15318861816

Marketing pictures:

Attending Marketing courses:

Group Discussion:

1. Non-Chinese citizens with a valid passport

2. High school graduate or equivalent to a Chinese high school graduate

3. Be in good health condition and above the age of 18
1. Photocopy of valid passport
With photo, passport number &expiration date and name included.

2. Passport-sized photo

A passport-sized photo taken recently of the applicant

3. High school's degree certificate
Graduation certificate should be in Chinese or English.If not, it should be translated into Chinese or English and be notarized.

4. Transcript of high school