Program Name: Marketing, Taught in English, 4 years
Degree awarded: Bachelor of Management
Profile:
The
Marketing program provides students with a critical appreciation of
marketing through a comprehensive range of academically grounded
courses.
Students
are provided with an in-depth understanding of the theoretical
foundations of marketing alongside current and emerging practitioner
applications in many areas such as marketing management, the analysis of
marketing decisions, consumer behavior, and marketing research methods.
In
addition, the program's flexible structure allows students to study
aspects of marketing related to their interests such as marketing
communications, product and brand management and international
marketing.
Education Objectives:
The
program aims to produce critical, reflective practitioners as it
emphases the integration of theory and practice with the skills and
knowledge required by employers and is designed for those wishing to
pursue a successful marketing career in the public or private sector.
Basic Skills：
Basic skills mainly include the ability of market research and
prediction, marketing planning, goods promoting, and business
negotiation. Being able to carry out market research independently,
organize and participate in product marketing, advertising marketing,
and brand marketing effectively. Being skillful in personnel marketing
by adopting negotiation strategies and techniques; And being capable of
effective management of middlemen, marketing staff and customers.
Employment Prospect：
Graduates of marketing enjoy broad prospect in career development. They
can work on market research, marketing planning, advertising planning,
market development, marketing management, marketing service, teaching
and academic research. They can also engage in marketing management,
customer resource management, network marketing management, marketing
diagnosis, and market research and consultation in enterprises of
commerce, foreign trade, finance, insurance, security, tourism and real
estate. Marketing is an applied major in economy-related majors. In the
present global economy, independent enterprises and companies are in
need of talents graduated from this major to survive in the fierce
market competition. Marketing personnel are indispensable to each
enterprise, especially large scale enterprises. However, they fall short
of demand due to the small number of graduates.
Job Prospects:
A key aim of this program is to combine academic knowledge with transferable skills in order to enhance employability.
Business
graduates are highly valued by employers across the world. You will have
a choice of careers open to you, including accountancy and taxation,
management, consulting, finance, marketing and human resources.
This
course provides the option to take a paid year internship & working
in industry. Placement Internship students earn a allowance, typically
over $2,000-6,000 per annum, and many are offered a permanent job
,typically over $3,000-70,000 with their host company when they
graduate.
Introduction to Core Curriculums：
Marketing
Marketing is a basic course for the major
marketing. It is an applied science based on economic science, behavior
science, management science and modern science and technology. This
course enables undergraduates to grasp the basic theories, techniques
and methods of marketing systematically and comprehensively, gives them
insights into the importance of enterprise marketing in a global
economy. In addition, this course offers access to basic procedures and
methods to analyze marketing environment, research purchasing behavior,
make marketing strategies, organize and control marketing activities
cultivate and improve their practical ability to solve problems
involving marketing management, so that graduates can satisfy the
requirements of relative positions.
Economics
Economics is a basic course of marketing.
It mainly involves basic economic theories and economic common sense
including Micro Economics and macro Economics. This course enables
students to grasp general principles and methods of economy and
management activities in a market economy and understand economic
phenomenon and problems correctly. Combining lecturing and class
discussion, this course attaches great importance to practice and
application of methods to achieve the teaching objectives.
Management
Management is a basic course of this major.
It mainly involves management functions and organizations, leadership
and inspiration and performance assessment. This course lays a
foundation for students’further development by grasping basic theory
function, principles, methods and techniques of management in commercial
activities. This class combines explanation and case study, theory and
practice and methods and application.
Public Relations
Public Relations is a compulsory course of
marketing. It mainly introduces basic theories and operational
techniques of public relations in economic activities. It contains
concepts, formation and development, functions, subject, methods and
procedures, activities and etiquettes of public relations. Taking this
course, students will learn about conditions of organizations and the
public, methods to develop a positive image of organizations, techniques
to communicate with the public, basic theories of modern public
relations and the application in community management.
Principles and Techniques of Marketing
Principles and Techniques of Marketing is a
core course of marketing. This course has devised basic quality
training, specialized skill training and comprehensive ability training
based on the requirements of marketing personnel and practical operation
of marketing. Basic quality training means to raise student’s awareness
of marketing; specialized skill training focuses on necessary skills
required in the marketing career; Comprehensive ability training absorbs
in shop simulation-discussion-explanation-practice and adopts teaching
methods such as group discussion, case study, live demonstration, r
front marketing, marketing service and management. This course follows
the teaching mode of ole play and practical marketing. The combination
of case study and practice sets a solid foundation for students’
sustainable development.
Consumer Psychology
Consumer Psychology is a key course of
marketing. This course gives students insights into consumer and
marketing personnel psychology so that they can take into account the
psychological characteristics of target customers and promote scientific
and reasonable marketing strategies. Explanation and case study are
mainly applied in this course. Students are expected to grasp the basic
concepts, theories and methods of consumer psychology, understand the
factors of consumption motives and behaviors.
Marketing Planning
Marketing Planning is the core course of marketing, containing principles and concepts of marketing planning, operation system and creative thinking. It mainly expounds enterprises marketing, market positioning, corporate image, corporate behavior, product promotion, brand extension, and
relationship marketing, supplies chain management, risk management, enterprise development, international marketing and other content. Marketing Planning helps students learn methods to develop marketing plans, operate market, and make marketing planning. The practicability and maneuverability will help students meet the market demand and lay a solid foundation to improve the overall quality of marketing. Through enterprise training, students develop product solutions, channel design, promotional programs, pricing and price adjustment programs for enterprises. The practice of this course is to organize the business activities of the company and develop the relevant planning programs.
E-commerce
E-commerce is a required course for
marketing major, which provides necessary professional knowledge and
skills of modern business and management. Students can have a general
understanding of the framework and system of E-commerce system as well
as the development and management of E-commerce enterprises. It will
help students understand the basic applications of E-commerce, change
their structure of knowledge and lay a theoretical foundation for
further study of E-commerce interdisciplinary learning.
Star Uni.Staff:
Chu
Jinhua, Doctor of Management, professor, is dean of International
Business School. He mainly engages in academic research of e-commerce
and enterprise informatization and focuses on the basic theories of
enterprise e-commerce development. At present, he presides three
important provincial programs. He held more than ten provincial programs
in the last few years, published more than twenty articles on important
journals in China and was granted 3 awards in teaching and academic
research.
Sun Long, associate professor of Shandong
Jiaotong University, is a doctor who studies network marketing and
sports marketing. He has leaded and participated in more than 10
provincial and city level scientific research projects, publishing more
than 30 papers in domestic and foreign journals. He has won many other
awards such as the third prize of Excellent Educational Achievements of
Traffic, the second prize of Shandong Province Education Outstanding
Science Achievements for twice times; The first-class reward, the
second-class reward and the third-class reward of Outstanding
Achievements of Social Science about Marketing in Shandong Institute;
two Provincial Excellent Courses of Marketing and Management; the first
prize of Provincial Teaching Achievement. Besides, he has participated
in the compilation of four professional marketing teaching materials.
Wang Yan, Ph.D. in Economics of South
Korea Pai Chai University, has participated in organization and
reception of the Northeast Asia Economic Development Conference,
Economic Cooperation in Northeast Asia Conference, China and South Korea
Economic Ministers Meeting in 2013 and 2014. In September 2013, he
published papers and discussed with the participants in the South Korea
and China China Business Society Autumn International Academic
Conference hosted by Chonbuk National University. In October 2014, he
participated in Asia Industrial Technology Conference, involving in the
research on market development of China and South Korea. As the
researcher of East Asian Institute and member of The Northeast Asia
Economic Association of Korea (NAEAK), he has published three Korean
core journals.
Introduction to Teaching and Lab Facilities：
International Business School is equipped
with excellent teaching and living facilities, which include modern
teaching buildings, dormitories, canteens, library and sports ground to
meet students’ needs for living and learning. In addition, targeting
development of the major marketing, the School has a enterprise
simulating room with computers, servers and worktables to provide a
perfect environment for students to design and carry out their practical
training and achieve the goal of training. Marketing software of sand
table will be introduced into this School, in which, students can play
the role of general sales manager, who needs to make decisions and
judgments according to basic theories of marketing. Through software
simulation, we can develop students’ ability to analyze and solve
practical problems of marketing.
Duration: 4 years.
Application Deadline for Spring Semester Admission: March 15th each year
Fee Structure:
*Accommodation fee may be subject to change if availability of the selected room type changes.
*The US dollars are for reference only,and the tuition fee should be on the basis of the actual exchange rate.
Notes:
Program commences only if 15 students are enrolled ; otherwise you can study Chinese Language/ Pre- University Program/ other bachelor programs.
