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NCUT Students Won Two Golden Prizes in International Design Competition

Recently, the winners of the 11th Annual IDA (International Design Awards) competition were announced on its official website. Xue Song and Ma Xiaoyi, two Industrial Design postgraduates enrolled in 2016, have won two golden prizes in this year’s IDA competition. As a design team, their design work Monster Smart Ride Recorder was awarded the 1st Place in Media and Home Electronics / Cameras, Video Cameras and Equipment and 86 Smart Switch was awarded the 1st Place in Home Interior Products / Switches, Temperature and Control System.


As one of the most widely recognized authorities in design field, IDA (International Design Awards) was established in 2007. It aims at celebrating sustainable and smart multidisciplinary design. The 11th International Design Awards competition received over 3,100 sophisticated and innovative product designs from 95 countries. Based on the design criteria and cutting-edge trends, the judges will recognize, celebrate and promote legendary design visionaries and emerging talents in Architecture, Interior, Product, Graphic, and Fashion Design.


Xue Song and Ma Xiaoyi have actively participated in various high-level competitions during their studies and achieved remarkable results. Thanks to the guidance from Supervisor Liu Yongxiang and the support from Graduate School, Xue and Ma could make careful preparation for this IDA competition and won two golden prizes in this fierce international competition.