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Business English(Market Expansion in China)
Teaching Medium: English
Degree Awarded: Bachelor's Degree
Entry Requirements: High School Graduate
Duration: 4 Years
Starting Date: Sep.2021
Application Deadline: Jul 31, 2021
Tuition Fee:
CNY 18,000 per year
Application Fee:
150 USD (Non-Refundable)
Schools: Other

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Program Objectives

The 4-year BA program “Market Expansion in China” is provided by the School of Foreign Languages at Zhejiang Gongshang University under the major Business English. The program focuses on marketing in China. It aims to equip students with basic knowledge of business communication, marketing in China, international trade laws and policies, China’s companies, business management, intercultural negotiation, business protocol, Chinese culture, Zhejiang business culture, economic advantages of Hangzhou, etc. It is designed specifically for international students who are interested in business and market expansion in China. Those foreign citizens, graduated with senior middle school certificates at least, can apply for admission into this program. 

Main Courses
Marketing English, Market Expansion in China, China’s Companies, Project and Management in China, Chinese Culture, Chinese Education Market, Introduction to Large Market in Zhejiang Province, Market Study in China, English for Logistics, Cross-cultural Communication, C-E/ E-C Interpretation for Marketing, Political and Economic Policies in China, China’s Policy of Foreign Trade, Business Presentations and Public Speaking in English, Business Letters Writing, Negotiations in English, Report Writing, Economic Advantages in Hangzhou, Business Protocol in China, etc. 

This program boasts a qualified faculty that ranks among the best in provincial universities in terms of education backgrounds, professional ranks and academic achievements. Of its 145 faculty and staff, 129 are full-time teachers – 13 being full professors, 43 associate professors and 66 lecturers; over 95% of them have a master’s or higher degrees, of whom 35 having a doctoral degree. More than 85% of the teachers have been to Britain, the USA, Canada, Australia, France and other countries for further studies, academic visits or giving lectures.

Length, Credits and Degree
The length of curriculum is normally four years. Minimum credits for graduation: 129 credits. Qualified students will be granted Bachelor Degree of Arts in Business English in the field market expansion in China.  

Instruction Language
■ All the courses are delivered in English except some of Chinese language courses.
■ Dissertation is required to be written in English

1. Non-Chinese citizens and in good health.

2.  Have high school certificate

3. Applicants (except for English native speakers) must have TOEFL test  or IELTS test  or have other  English language proficiency.

1. Graduation certificate of high school

Graduation certificate should be in Chinese or English. If not, it should be translated into Chinese or English and be notarized.


2. Academic transcript of high school

Transcript should be in Chinese or English. If not, it should be translated into Chinese or English and be notarized.

3. Certificate of English proficiency test

It is better to upload your IELTS or TOEFL results when you are applying for a course taught in English, especially for those non-native English speakers, even though it is not a compulsory condition in some of the universities.

4. Resume

5. Two letters of recommendation
From professor or associate professor or equivalents.

6. Photocopy of valid passport
With name, passport number & expiration date, and photo included.


7.Two passport-sized photo
Two recent passport-sized photo of the applicant.

8. Health certificate
Photocopy of foreigner physical examination record.