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The program studies the management theories and methods coincide with the modern enterprise production operation and technological development, and reveals the patterns of enterprise activities and theories, methods as well as tools for its development by applying modern technological achievements, thus enhancing management efficiency. First, by applying the principles and methods of Economics, management science and systems engineering, this program studies the economic operation of various departments in the telecommunications industry, the telecommunications market, behaviour of telecommunication enterprises, development strategies and planning of the telecommunications network and the management of the telecommunications industry and its networks. Second, the program studies theories and methods of market research, market forecast, operational decision-making and operational strategies, in order to explore the optimal modes of marketisation and scientification of decision-making. Third, the program studies the fundamental theories and methods of marketing specialised in the telecommunications industry, with emphasis on the changing market environment, exchange mode, competition mechanism and customer behaviour under the impact of information technology and e-commerce, and the cyber marketing theory, methods and strategies are also discussed.
1. application form; 2. highest graduation certificate; 3. college transcript; 4. one recommendation letter; 5. resume; 6. study plan; 7. passport; 8. passport-sized photo; 9. foreigner physical examination form 10. award certificate （or HSK certificate）; 11. bank statement(over 2500USD)； Note: Items 2 and 3 should be the original or notarized copy. Documents not in Chinese or English must be attached with notarized or translated copies of the issuing unit. Applicants with HSK certificate are preferred. Freshmen must take the entrance examination after enrollment, and those who fail will be dismissed. |
