Marketing
Teaching Medium: English
Degree Awarded: Bachelor's Degree
Entry Requirements: High School Graduate
Duration: 4 Years
Starting Date: Sep.2018
Application Deadline: Sep 30, 2018
Tuition Fee:
CNY 18,000 per year
Application Fee:
150 USD (Non-Refundable)
Schools: Other

Why choose to study this program?

Studying this program in Wenzhou University is quite advantageous, for it is located in Wenzhou, which is a well-developed commercial city.  Wenzhou occupies a high commercial position in the world and  Wenzhou economic model, Wenzhou merchants win a good reputation globally.  Based on China economy background and Wenzhou commercial context, students in this program could systematically grasp the basic principle of economic, Chinese economy , elementary theory of Chinese trade and other related knowledges. What's more, they will get more internship and career opportunities here.


Main Courses

Courses of this program are designed to the following four parts: economics, Chinese language study, Wenzhou area economy and trade to China. Among the courses, Chinese study, English study and bilingual study respectively Occupy 1/3.

Diploma Awarded

Bachelor of economics

Internship and Career Development

Through 4 years’ specialized study, students will  be acquainted with the trade rules and conventions, policys, Chinese social economy situation, the geographical economy the economical pattern and macroscopic economical trend, region economy development of China. They can be engaged in the trade operation, trade management etc, or  become administrative personnel and advanced office clerk of companies in China.


Teaching Objectives:


 The objective of the programme is to qualify the student to independently perform work functions of analysing, planning and implementing solutions widely related to marketing in national and international commercial, production and service companies. 
The Bachelor Graduate in International sales and Marketing Management will be able to combine financial, legal, organisational, cultural, social and technological knowledge in connection with marketing in a global market. 
Furthermore, the graduate will be able to participate in cooperation with people having various educational, language and cultural backgrounds.


1. Non-Chinese citizens with a valid passport

2. High school graduate or equivalent to a Chinese high school graduate

3. Be in good health condition and above the age of 18
1.  Photocopy of valid passport
With photo, passport number &expiration date and name included.

2.  Passport-sized photo
A passport-sized photo taken recently of the applicant.

3.  Graduation certificate of high school
Graduation certificate should be in Chinese or English.If not, it should be translated into Chinese or English and be notarized.

4.  Academic transcript of high school

5.  Certificate of English proficiency test
IELTS or TOEFl will only be required if the applicant is not a native English speaker.

6.  Letter of guarantee
The guardian should write out his/her name, nationality, occupation and address (if an organization acts as the guardian, reference to the organization should be made clear).