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Introduction
Marketing is increasingly important as businesses compete on a global basis.
The study of marketing is concerned with understanding how customers and
consumers behave, how markets function and evolve and how businesses relate to
these markets. You will acquire knowledge and skills in key areas such as
market research and segmentation, consumer behaviour, brand positioning and
e-commerce, whilst developing an appreciation for the differences that exist
between marketing to Chinese and Western consumers.
What knowledge and skills will I acquire? By the time you graduate, you
should:
understand the difference between the needs and wants of the customer;
understand the elements of a good marketing campaign;
be able to devise appropriate marketing objectives around customer
acquisition and retention;
be able to plan and execute research projects.
What are my career prospects?
There are plenty of career opportunities open to marketing graduates and the
variety of skills and specialist knowledge you acquire during your studies will
be highly attractive to employers. Graduates will typically follow careers in
advertising, media planning and buying.
Academic Requirements: The University accepts a wide variety of school, college and foundation qualifications such as A-Level, AS-Level, IB and other equivalent overseas qualifications. English Language Requirements:
All students must have acceptable English language qualifications to study at
the University. Various English qualifications are acceptable including:
IELTS 5.5 for year 1 entry , or 6.5 for advanced standing; or 75 (iBT) for year 1 entry; or 88 (iBT) for advanced standing
1.Photocopy of valid passport
With photo, passport number &expiration date and name included. 2.Passport-sized photo A passport-sized photo taken recently of the applicant 3.High school graduate certificate 4.Transcript of high school
5.English proficiency test certificate For example, IELTS or TOEFL, only for applicant whose native language is not English.
6.Two letters of recommendation From professor or associate professor or equivalents
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